Track: Data-Driven Marketing
The current mortgage market is all about purchase mortgages, with over 75% of all loans being done for home buyers. Gone are the easy refinances and lenders realize they need to steal share from other lenders in this tougher climate.
Lenders are beginning to realize that having a more consumer-centric approach is also a key driver for growth. So, learn about some of the current economic drivers for the industry, and what lenders are doing to survive in this tougher climate, including investments in marketing and technology. And while data is key, the consumer is king, so attendees will also learn how to drive higher levels of borrower satisfaction to ensure future referrals.