Bridging the Wealth Divide: A New, Data-Driven Game Plan for Financial Institutions

Knowing your bank’s market and anticipating community needs is more important than ever as our industry awaits the May arrival of the U.S. Census Bureau’s Demographic Profile and Demographic and Housing Characteristics File (DHC). Before the new data drops, it’s the perfect time to reevaluate your approach to meeting the needs of low and moderate-income (LMI) individuals. In this session, we’ll focus on harnessing the combined power of data and creativity to address community needs in new ways. From enabling LMI home ownership in a rising interest rate environment to developing your bank’s next generation of products, an out-of-the-box approach to data and collaboration can help you serve communities in a way that’s novel, yet still safe and secure for customers. Together, we’ll build on the lessons of 2007 and 2008, and look beyond monthly payments to consider a customer’s complete financial picture. You’ll leave this session with renewed energy and purpose, along with concrete ideas you can put into action immediately at your bank.