Track: Data-Driven Marketing
Not every deposit account is equal. There is an “80/20” rule that exists for both business and consumer deposits. Some banks have improved their ability to target consumers and businesses with greater deposit balances. If nearby competitors capture most of the most attractive 20% and your bank is left with the low-potential 80%, the consequences are dire.
In this session, Jason and Bob will address the challenges marketing leaders face with helping their bank gain market share of consumer and business accounts that provide high DDA and other deposit balances.