Loan marketing is a never-ending race. Given the industry’s complex dynamics, and customers’ ever-evolving media behavior patterns, the difference between a new customer and a missed prospect often boils down to time to market.
From life events to credit activity, there’s more volume and variety of data available to marketers than ever before. This means success no longer hangs on how much data you get, but rather what you do with it. Deluxe® data scientists have analyzed years’ worth of campaign results to identify core principles you can use to optimize your campaigns for success.