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Beyond Billboards & Golf Scrambles: How Treasury Benefits from Stronger Marketing Partnerships

Feb 11, 2020 10:30 am

Track: Treasury and Payments

Marketing teams can be vital partners in translating and promoting the business value of complex treasury solutions, but often, treasury departments have a limited understanding of marketing’s capabilities. This roundtable will discuss why treasury leaders should broaden their view of marketing’s expertise beyond tactical media buys and golf events. Learn about the latest B2B marketing advancements and discover how strategic, data-driven marketing teams will help your treasury business attract, engage and retain new clients — and drive revenue growth.