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Carrots & Sticks: Understanding What Marketing Incentives are Most Attractive to Consumers

Feb 6, 2019 9:45 am

Track: Data-Driven Marketing

Gone are the days where a free toaster gets people really excited to open a bank account. The concept of incentives has inherently changed, for the better. In today’s digital world, consumers need more motivation than ever to engage with your brand. Sometimes the most successful incentives aren’t tangible items or even cash, but rather the overall financial experience, which starts with the first communication you send to a consumer.

This session will explore the current state of banking incentives, including best-in-class examples of incentives from all industries, as well as strategies to target the right consumers with the right offer to maximize your marketing spend and drive the best possible ROI.