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Case Study: How Comerica Built a Thriving Sales Pipeline

Mar 3, 2021 12:45 pm

Track: Payments

What was the missing link to sales success for Comerica’s integrated receivables solution? In this session, Comerica’s Corporate Receivables Product Manager, Crystal Stephens, will discuss the pipeline shift that occurred after partnering with Deluxe’s Payment Advisory Services. From modifying customer conversations to transforming the sales cycle, the new approach generated internal buy-in, which in turn increased conversion rates. Beth Bourgoin, Integrated Receivables Product Manager at Deluxe, will join Crystal to discuss the advantages of leveraging advisory and outsourcing to ease sales and product support and deliver success for customers.