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Competing with Goliath Using Pay-for-Performance Marketing

Feb 9, 2022 2:45 pm

Track: Cloud

How can small financial services institutions compete against the massive marketing budgets afforded to large organizations? In this session, we’ll discuss how a pay-for-performance model can slingshot smaller institutions past the competition through hyper-efficient allocations, lower performance risk, and the potential for favorable accounting treatment. Through the exploration of case studies, you’ll see how pay-for-performance marketing offers both predictability and strategic advantages, giving small institutions an upper hand.