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Competing with Goliath Using Pay-for-Performance Marketing

Feb 9, 2022 2:30 pm

Track: Cloud

Given the significant difference in available marketing budget between large and small financial services institutions, it can be difficult for smaller organizations to compete. We’ll discuss how a pay-for-performance model can help smaller institutions spend their dollars efficiently, reduce or even eliminate their performance risk, and potentially enjoy favorable accounting treatment. We’ll also share some case studies that illustrate the predictability and strategic advantages of this approach.