Track: Digital Engagement
FinTech start-ups are fundamentally altering how consumers interact with their financial services providers by delivering services faster and by factoring in an ever-growing volume and variety of data that personalizes each interaction. While overall consumer awareness of FinTech still has some catching up to do, the industry is also facing growing concerns around trust and security.
This session, based on Mintel’s primary research findings, will explore how consumers across all generations prefer to engage with their finances, where they seek advice, and how interested they are in the latest products and services. Lily Harder, VP of Research at Mintel, will discuss how the digital evolution in financial services has taken us from transactions to interactions, and she will explore the impact of digital channels on the overall consumer banking experience.