Content Marketing: Upgrade Your Loan Product Marketing, Even in a Downturn

Marketers are losing sleep over how to drive sales and engagement amidst a challenging rate environment. But you don’t have to toss and turn. With the right data and content strategy, you can identify and target the most lucrative – and loyal – relationships through a smarter marketing strategy. In this session, we’ll start off with an analysis of current market conditions, and the implications for marketing teams. Then we’ll cover how to ask the right questions, cull the right internal and external data, pinpoint the right triggers, and develop genuine, relevant messaging for your most desirable segments. You’ll walk away with a virtual toolkit of best practices that will differentiate your financial institution and drive results, whatever the road ahead may bring.