Deluxe Performance Marketing: Driving Growth for Clients by Combining Deluxe Capabilities

Feb 11, 2020 10:30 am

Track: Data and AI, Digital Marketing

Deluxe Performance Marketing (DPM) helps clients grow their lending businesses by bringing tri-bureau data assets from Datamyx, the production and execution capabilities of Deluxe Marketing Solutions, and the pay-for-performance model from FMCG Direct into one, comprehensive marketing environment. In this session, you’ll learn how DPM’s test-and-learn process gives banks and lenders empirical data that yields highly optimized campaigns – quickly – with the reassurance of a cost-per-funded loan model. Find out how Deluxe is innovating the industry’s approach to customer acquisition marketing with this smart, scalable platform.