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Digital and Direct Mail Marketing: Better Together

Feb 8, 2023 9:30 am

Track: Analyze & Grow

While digital marketing evangelists may not readily admit it, direct mail still deserves a seat at the table as part of a cohesive marketing program. Holding rank as the original direct marketing tactic, direct mail has withstood the test of time, boasting stronger open rates and response rates than digital channels. In this session, you’ll learn how to amplify ROI by integrating physical and digital strategies which, when powered by data analytics, can deliver uniquely powerful results.