Track: Digital Engagement
What is the one thing that consumers crave over everything else? Is it connection? Is it the ability to accomplish their goals on the go? In financial services we are seeing a huge swing from online to mobile with many consumers now being labeled “mobile-dominant” according to PwC.
If you’re not delivering a mobile-first digital lending strategy that meets the needs and desires of your customers, you risk losing them to your competition. Its no longer good enough to just have an app, you need an app with an amazing user experience that rivals the best of best in the market. This session will discuss customers’ expectations in their mobile journey. Richard will share ideas to remove friction across all delivery channels in a disruptive market, so your company can deliver an experience that attracts customers.