Track: Data-Driven Marketing, Leadership Development
We invited John McDonald, an all-star bank analyst at Bernstein Research, to provide analysis on bank performance attributes that support higher stock prices. In this fact-based presentation he will provide new insights and explode some myths, like the fact that EPS growth is overrated in its importance to cumulative return to shareholders. He will highlight factors that dominate and show how many bankers at the conference may have more influence on stock price than they currently appreciate. For example, two attributes that are critically important can be directly impacted by marketing, retail, and treasury management execs.