Track: Data and AI
Whether they climb or crash, customer experience and customer growth trajectories operate in sync. How do you offer personalized experiences that fuel both, while preserving consumer privacy? Consumer-permissioned data gives financial institutions the information they need to accelerate an upswing in both engagement and loyalty, while customers stay in the driver’s seat. This session will explore how Experian Boost™— the tool that helps consumers increase their FICO® Score — improved Experian’s analytics and empowered customers. Learn how you can leverage this powerful form of alternative data to drive trust and engagement with your brand.