Predictive Modeling: A Crash Course

Feb 11, 2020 1:30 pm

Track: Data and AI, Digital Marketing

Gone are the days of guessing what consumers want and blanketing audiences with generalized content. Using diverse data sources, we can now reliably predict consumer behavior, pain points and challenges, reaching consumers at just the right time with products and solutions that cater to their specific needs. If you work with data teams to execute statistical models, or are curious about the principles of predictive modeling, this session will deliver a better understanding of modeling, share the process of building a model, and give you an inside look as we walk through the steps of building a recommendation engine.