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From Turmoil to Triumph: The Evolution of Marketing Beyond COVID-19

Mar 4, 2021 3:15 pm

Track: Cloud

COVID-19 kicked marketers’ plans to the curb. Annual plans no longer applied, capabilities we once took for granted were no longer foolproof, pivoting exposed pitfalls and vulnerabilities that required attention, and growth was no longer guaranteed. In this session, Chief Marketing Officer Heather Teskey will share Deluxe’s journey navigating a brand transformation through the marketing chaos of the past year. Learn why technology, teamwork and talent were the secret weapons that brought Deluxe’s digital transformation to life.