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Getting Intellectual: Understanding the Value of a Business’s Intellectual Property and Other Assets

Mar 2, 2021 3:30 pm

Track: Cloud

Your company’s intellectual property (IP) is one of its most valuable assets. In fact, it may be more valuable than your physical assets. How can you protect your IP while at the same time supporting growth and reducing risk? This session will walk through the process of defining your IP and the types of IP protection available, including trademarks, copyrights, patents and trade secrets. Access wisdom from expert legal counsel and lessons learned from small business owners who have — and have not — successfully protected their IP assets.