Track: Digital Engagement
The world of banking, perhaps more than any other industry, has undergone significant change in recent years. As technology, strategies and partnerships progress, we’re beginning to see new opportunities for growth and consumer engagement. To stay relevant and encourage loyalty in an increasingly competitive industry, banks know they need find new ways to engage with their customer base. With today’s consumers never far from their smartphones, and moving fluidly between digital platforms, could gamification and personalization be the answer in the quest for greater engagement?
In this session, Shaina Resto and Todd Weiss will explore how both gamification and personalization present a unique opportunity for financial institution marketers to grow and develop more meaningful relationships with their customers.