Track: Data-Driven Marketing
Although the life of a CMO is often short, some have had success being elevated to the executive committee. To survive and thrive among this group, CMOs must learn to speak in financial terms and prove their value.
Jim McCormick, joined by a CMO who made this transition and now functions as the Investment Relations Officer, will discuss the current challenges for excelling as a CMO, based on discussions with 50 marketing executives. This interactive session, we will also provide thoughts on how some came to be invited to be members of the C-suite based on their contribution to organic revenue growth as well as other strategic resource allocation decisions.