CEOs / CFOs expect marketing to deliver results that drive stock price and are in sync with strategic priorities. However, very few marketing executives can quantify the value creation resulting from their marketing plan, compromising their credibility within the C-suite.
Marketing executives can earn a position on the Executive Committee with fact-based insights and credible results that are focused on maximizing shareholder value. The upside from clearly articulating the ROI is tremendous; budget increases are warranted for provable, high return opportunities.
This will be a panel discussion that includes insights and recommendations based on years of marketing executive leadership experience.