CEOs and CFOs expect marketing to deliver results that drive stock performance and are in sync with strategic priorities. However, very few marketing executives can quantify the value creation resulting from their marketing plans, compromising their credibility within the C-suite. In this panel discussion, executive leaders in marketing will share key insights on how to earn a position on the executive committee through fact-based insights and measurable results that are focused on maximizing shareholder value. You’ll learn how to secure budget increases thanks to clearly articulated, high ROI opportunities.
*This session is included in the Content Package Plus