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Life Events on the Rise: Connecting With Consumers on the Verge of Making Important Financial and Purchase Decisions

Mar 4, 2021 12:45 pm

Track: Cloud

Today’s marketers have greater access to consumer life event data than ever before, but this also presents a new set of challenges when trying to edge out competitors. This means that marketers must be experts at harnessing the power of life event trigger data to get the right message in front of the right people at the right time. In this session, Derek Elmerick, Managing Vice President at FMCG Direct, will discuss how marketers can maximize the value of life event trigger data to generate more qualified leads that result in a higher return on marketing investment.