Track: Marketing to Small Businesses
While most businesses would publicly acknowledge marketing as a revenue driver, there’s a persistent, underlying perception that it’s actually a cost center. Therein lies the angst for marketing departments as they defend their value as a team that delivers business results, while pushing for budget to pursue new technologies that will both drive ROI and provide analytics that silence the naysayers. In this panel, you’ll hear how LPL Financial engaged an outside partner for product development. Get an inside look at the lessons learned and how this strategy delivered business growth.