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Making Meaningful Connections with Consumers and Businesses Using Trigger Marketing

Feb 8, 2022 4:00 pm

Track: Cloud

Today’s marketers have greater access to life event data than ever before, but this also presents a new set of challenges when trying to edge out competitors. Marketers must be experts at harnessing the power of trigger data to get the right message in front of the right businesses and individuals at the right time. This session will discuss how B2B and B2C marketers can maximize the value of life event trigger data to generate more qualified leads, resulting in a higher return on marketing investment.