Today’s marketers have greater access to life event data than ever before. But which customer lifecycle events are truly trigger-worthy? Knowing how to harness the power of trigger data is key to maximizing returns and edging out your competition. In this session, we will discuss how B2B and B2C marketers can prioritize life event trigger data to generate more qualified leads and deliver targeted campaigns with precision. When used effectively, trigger marketing gives you a higher ROI by giving your customers the solutions they need, right when they need them.