Track: Data and AI, Digital Marketing
When you think about “digital consumers,” does it conjure a stereotype? This session will challenge the idea that millennials and digital natives are the only audience segments occupying the digital consumer space and will take a deep dive into consumer expectations. As businesses invest in digital transformation to stay relevant amidst rapid advancements, a consumer-centric model is critical. Explore the challenges we face as we attempt to optimize the customer journey and discover practices and tools to create memorable, relevant consumer experiences.