Merchant Services Data: New Intel for a Competitive Marketing Edge

When it comes to sourcing and serving merchants – whether for consumer financing or payment processing – there’s a dual challenge at play. You must cast a wider net to uncover new leads while also prioritizing, and even cherry-picking, those that best align with your ideal customer. How can you create a customized merchant services program that meets the needs of your target customer while maximizing your bottom line? In this session, we’ll explore the new types of data available that can give you a hi-def picture of a merchant’s identity and financial health, so your financial institution can fine-tune your segmentation and prioritization and take advantage of a significant competitive edge.