Track: Data-Driven Marketing
There is no argument that online banking, mobile banking and digital marketing are becoming more important every day, as the consumer gets more comfortable with new technology. This new technology is forcing banks to create new digital-only experiences which are being met with mixed results.
We asked a panel of CMOs to describe the steps taken to capture new checking and other accounts with a digital-only application process. For many this has been a disappointing experience. The performance realized during the “early days” of offering this capability will be discussed, along with the implications for what improvements are necessary.