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“Optichannel” Marketing: Holistic Strategies for Combatting Digital Fatigue

Mar 2, 2021 3:30 pm

Track: Cloud

Being everything, everywhere, for everyone is the allure of omnichannel marketing, but it’s not always practical, realistic or effective. Enter optichannel marketing, an approach that says you don’t need to be everywhere, you just need to be where it matters most. In this session, Lily Harder, Sr. Director, Marketing Strategy at Comperemedia, will discuss how to evaluate the unique strengths of each marketing channel and prevent audience fatigue in an increasingly contactless culture. By giving customers what they need, where they want it, marketers deliver relevance and ROI.