Reinventing Your Business Through Deluxe’s Customer-First Framework

Maintaining market relevancy and driving bottom line growth is dependent on one thing: your company’s ability to provide meaningful solutions to real – and changing – customer needs. For more than 100 years, Deluxe has honed this practice, formalizing a legacy of innovation into a customer-first framework that is working to systematically enhance and strengthen our products and offerings. In this session, we’ll show you exactly how to implement Deluxe’s methodology via a case study of Banker’s Dashboard – a tool that gives financial institutions fast visibility to critical data. You’ll learn how we’re taking Banker’s Dashboard to the next level by walking through our innovation process, from the use of empathy and prototyping, to pinpointing and delivering solutions that will increase customer satisfaction and loyalty.