Small Business Marketing: Targeting & Messaging Insights in a Post-COVID World

New small business registrations are skyrocketing, while small business satisfaction with the way financial institutions have handled PPP loans has plummeted. Both scenarios have created timely opportunities companies can jump on. But how do you craft strategies and messaging tailored to address the rapidly changing needs and pain points small businesses face in a post-pandemic environment? In this session, Elissa Rodd and Samuel Ridderhof of FMCG Direct will share their approach to small business targeting, and how FMCG uses data to continually adapt and optimize engagements with small businesses.