Track: Digital Marketing
Internal metrics are enticing. Touting your customer satisfaction KPIs, conversion rates and average customer lifetime value can feel empowering. But the true measure of business performance in a competitive landscape is market share. So how can you grab a larger slice of the pie when marketing budgets are flat, the abundance of channels is fragmenting your strategy and your top competitors are hyper-aggressive — and very well-funded? In this session, you’ll learn how to optimize your marketing investment strategy to effectively elbow-out the competition and expand the success and market share of your business.