Track: Analyze & Grow
The battle for deposits is more intense than ever thanks to digital channels that allow virtually any bank to sell in your market. In this session, you’ll find out how to gain a foothold—and a leg up—in this arena by deploying cutting-edge strategies like trigger marketing for consumer and business account acquisition. You’ll also discover the most important traits of high-performing customer onboarding programs and learn how deposits can increase your customer lifetime value.