The pandemic changed everything about the way we work and the way we sell and buy goods and services. So it’s no surprise that a lot of people changed the way they were employed too.
In the months after the pandemic and continuing through today, we have been tracking the unprecedented surge in new business formations across the country. Data-driven B2B marketers know that new businesses make a lot of large purchases in their first year and are looking for new partners to support their set up and growth. This session will dive into what’s going on in this space and how to be the first to provide outreach to these up and coming businesses.