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The Enduring Importance of Promo Products – Even in a Digital Age

Feb 11, 2020 11:30 am

Track: Brand Marketing

The true value of a promotional product as part of a sales initiative or a tradeshow booth reverberates long after the giveaway. These items are tremendous vehicles for brand building, brand awareness, new product launch initiatives, health and wellness initiatives, corporate incentives and initiatives, cause marketing, and gifts. Branded products have the ability to be both highly-targeted and provide repeat exposure, all for a fraction of the cost of many promotional initiatives. Join Boyd Miller, Director, Branded Marketing Solutions as he shares upcoming product trends in promo productions.


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