Track: Data-Driven Marketing
In this presentation, Gartner will address three key marketing-technology challenges that we see repeatedly among our senior marketing clients:
- How can the bank’s marketing organization more effectively interact with our technology organization?
- How can the bank more effectively maximize its investments in Marketing and Customer Analytics?
- And, more specifically, how can the bank more effectively leverage technology for marketing personalization?
Gartner will share how our clients are thinking about each area, review success stories, and lay out concrete action plans for the future.