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The Outlook for Data-Driven Marketing in 2019

Feb 5, 2019 1:00 pm

Track: Data-Driven Marketing

Starting with a look at the trends and spend that shaped 2018, we will move forward into the top customer experience, personalization, data, tech, market evolution, and M&A trends that we expect to impact brands, media companies and marketing services partners in the coming year. With these trends in mind, we’ll help you understand the organization, budget, data, and tech implications for your organization in 2019 and beyond. This session should help to guide your thinking as you seek determine where to invest your marketing budget.