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The State of Digital Marketing Transformation

Feb 9, 2022 10:45 am

Track: Cloud

More than ever, financial institutions must leverage data, analytics and advanced technology to build better customer experiences and increased engagement. Customers expect their financial institutions to know them, look out for them, and reward them with real-time recommendations that will enhance their financial future.

Join Jim Marous, co-publisher of The Financial Brand and host of the Banking Transformed podcast, and a panel of financial institution executives who will discuss the challenges and opportunities facing marketers in 2022. Topics will include:

• What are the biggest changes that occurred as a result of the pandemic?
• How do financial institutions keep up with the expectations of the marketplace?
• Where should organizations start?
• What is the single most impactful step you can take right now?