Track: Digital Marketing
A shift is happening in the banking world. While most financial transactions today are performed through digital channels, an increasing number of brands are recalibrating their marketing focus back to the human side of the equation. By deepening customer relationships and fostering loyalty, financial institutions are effectively distinguishing themselves across all platforms. This session will examine the latest research-based insights, uncover what today’s digital consumer really wants, and dig into the competitive landscape to provide best-in-class examples of omnichannel marketing strategies in action.