Track: Data and AI
Fresh data is the linchpin to relevant marketing campaigns, effective KPIs and strong consumer relationships. Yet a rapidly evolving regulatory climate matched with growing consumer mistrust following numerous high-profile data breaches has created a perfect storm. As a result, the value – and scarcity – of good data are both on the rise. In this session we’ll address the current challenges and risks of acquiring and using data and discuss measures for safeguarding this precious commodity.