Track: Data and AI
How can marketers increase conversions and build stronger relationships with prospective, new and existing customers? By activating your data, you can reach out to consumers at the perfect moments. In this session, you’ll learn how to use event-triggered marketing to create sophisticated campaigns that drive maximum impact with minimal time investment. We’ll explore how to master the confluence of data, personalization and speed to get the right message in front of the right people at the right time. Discover the lift in performance that financial institutions experience when successfully adopting trigger programs.