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Transforming Data Into an Amazing Customer Experience

Feb 8, 2022 4:15 pm

Track: Cloud

Consumers are constantly seeking and finding new ways to satisfy their needs. To remain competitive in a loyalty-scarce marketplace, successful firms are adopting a customer-obsessed operating model that balances value for the customer with the long-term value of the customer. In this session, Susan Macke, Principal Analyst at Forrester Research, will offer audience members a framework for evaluating customer behaviors and outcomes over time, along with actionable steps and metrics to fuel customer focus. You’ll walk away equipped to create amazing, data-driven customer experiences that deliver results.