It’s business hide-and-seek. Take a closer look at your existing customer data and you can identify new sources of fees and deposits — sources that were there all along, right under your nose. By discovering and analyzing payment trends and patterns, you can create use cases which lead to focused, compelling value propositions. In this session, we’ll explore how artificial intelligence (AI) and industry information can optimize your sales approach, helping you meet your customers’ unique needs. Access real-life examples of financial institutions that successfully embraced this approach and see what results they achieved.