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Using Big Data to Achieve Success in a Challenging Lending Environment

Feb 5, 2019 1:00 pm

Track: Data-Driven Marketing

The lending market is in a volatile state. Home prices are rising, and the Fed continues to raise rates, which has led consumers to lose interest in refinancing their mortgages. You’ve likely noticed that the low hanging fruit that was available to marketers for the past decade isn’t as prevalent today and the tactics of the past are no longer as effective. The good news is that the lending market isn’t dead, you just need a different approach for success today!

If you want to stay on top of the lending game, you must get in front of consumers before they trigger, with the right offer, and without blowing up your marketing budget. Easier said than done, right? In this session, you’ll learn how you can leverage data to reach a more targeted universe of consumers before they become a trigger, so you can win more often and achieve your lofty lending goals.