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What Small Businesses Want from Their Bank (and Why You Should Care)

Mar 3, 2021 12:45 pm

Track: Cloud

Businesses with 20 or fewer employees account for 98% of all businesses in the U.S. This sizeable segment of our nation’s economy represents a huge opportunity. In this session, Sandy Hanson, Managing Partner & Small Business Banking Program Director at Barlow Research, will share how this large small business market can effectively be served. Learn why it’s important to court and retain this segment, and what banks stand to lose if they don’t.