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Winning New Generations: Why Personalized ID Safety is Key to Recruitment & Retention

Feb 8, 2022 11:00 am

Track: Cloud

No one has higher expectations for a great digital experience than millennials and Generation Z—demographic groups that represent more than half the U.S. population and a combined spending power of nearly $3 trillion. As FIs look to stand out when targeting these consumers, delivering hyper-personalized digital safety and security to strengthen their financial health becomes critical. Advances in AI now enable mid-market FIs to meet the high expectations of these consumers, creating a huge opportunity.