Vice President, FMCG Direct a Deluxe Company
Alexandra joined First Manhattan Consulting Group’s Marketing Services Practice in 2010 and is now a Creative Strategies Practice Leader. She is a strategic program manager with extensive experience developing and implementing targeted marketing campaigns. Through her work with retail banking clients, Alexandra has expertise in targeted marketing and creative strategy for both consumer and small business customer cross-sell and prospect acquisition.
She has managed over 1000 targeted marketing campaigns during her tenure at the firm and has an expertise in the following functions: retail banking, strategic campaign design and advisory, product marketing, segment-based marketing, creative development, agency and vendor management, prospect acquisition targeting, customer cross-sell and retention.
Alexandra graduated magna cum laude from the University of Pennsylvania with a B.A. with Honors in Communication.