President, Phoenix Synergistics
Bill McCracken is President of Phoenix Synergistics, the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry. In this capacity, he has guided Phoenix Synergistics since 1999, specifically in client relations, business development, and strategic direction. Under Mr. McCracken’s guidance, Phoenix Synergistics continues to be the premier provider of syndicated research for the financial services industry. Each year, the company sells research to most of the top 30 banks in the country, the top ten card issuers, and top credit unions.
Mr. McCracken has had extensive experience in the financial services industry having served in a variety of functions. Prior to this position, Bill most recently served as Chief Financial Officer of Reliance Trust Company, one of the country’s largest independent trust companies. Mr. McCracken’s early career was spent at Wachovia Bank & Trust, First Atlanta National Bank and Fulton Federal Savings and Loan.
Mr. McCracken graduated with a B.S. in Marketing from Pennsylvania State University and received an M.B.A. in Finance from Georgia State University. He is also a Certified Public Accountant. He is on the Board of Advisors for the Survey of Consumer Payments of the Federal Reserve Bank of Boston. He is a frequent speaker at financial services conferences, both in the US and internationally. Mr. McCracken was born in Lima, Peru.