Bob Tetenbaum

FMCG Direct a Deluxe Company

President, FMCG Direct a Deluxe Company

Bob is a co-founder and president of First Manhattan Consulting Group and FMCG Direct. In the last 14 years he has overseen the rapid growth of the firm’s marketing services practice. He works with financial institutions, including 15 of the top 30 U.S. banks, to significantly increase the efficiency and effectiveness of direct marketing in all key channels – direct mail, digital and outbound telemarketing.

Bob has been an invited speaker at conferences for the American Banker’s Association, the Bank Administration Institute, Direct Marketing Association, Federal Reserve, Financial Executives Institute, National Corporate Cash Management Association, and the New York Cash Exchange. Bob’s consulting experience has been acquired at FMCG and Booz • Allen & Hamilton. Bob received his Bachelor of Science from the Wharton School of the University of Pennsylvania and his MBA from New York University.