As the Senior Vice President of Customer Marketing, Brand Partnerships, and C-Suite Engagement, Cristina Jones asks executives, “How can you create change through the intersection of story and technology?” Cristina and her team of marketing and communications experts use new media and technology to unlock and elevate C-Suite and brands’ voices in areas that matter to them. This multi-pronged marketing model yields a revolutionary approach to ending the inauthenticity that troubles brands today.
Cristina believes when people and communities thrive, your business thrives. Her initiatives leverage the latest developments in customer advocacy, media partnerships, and influencer strategies to help individuals and companies develop lasting trust with their end customers. The result: World-class stories that travel and reach new audiences.
Cristina joined Salesforce in January 2018 from 20th Century Fox, where she held senior roles in the areas of marketing, technology and franchise distribution. Most recently, she led Fox’s Technology & Creative Strategy group where she focused on user behavior research to explore how technology can be leveraged to build authentic relationships and deeper connections between audiences and storytellers.