Vice President, FMCG Direct a Deluxe Company
David joined First Manhattan Consulting Group’s Marketing Services Practice in 2007. He is an analytics specialist that focuses on the development and implementation of targeted marketing campaigns. Through his work with retail banking clients, David has developed an expertise in market segmentation for both consumer and small business customer cross-sell and prospect acquisition. David’s consulting assignments have also covered a range of areas including consumer lending, investments, deposits, and small business banking with expertise in the following functions: predictive modeling, segment-based marketing, customer profitability, prospect acquisition targeting, customer cross-sell and retention. David graduated magna cum laude from the University of Pennsylvania with a B.A. in Psychology.