David Brauntuch

David leads Deluxe’s Audience Design team. He is an analytics specialist who focuses on the development and implementation of targeted marketing campaigns. Through his work primarily with retail banking clients, David has developed an expertise in market segmentation for both consumer and small business marketing programs – through utilizing predictive response modeling, building custom customer profitability scores, and developing strategies for prospect acquisition, customer cross-sell and retention targeting. David graduated from The University of Pennsylvania with a BA in Psychology.